New York Music Month’s 2020 Campaign
Creative Direction & Design
Every June, New York City hosts an official celebration of the music industry, its artists, and fans. My proposed branding is inspired by the movement and energy of music and the diversity of the program. I used a few existing elements of the branding for consistency, such as the triangular shape and dots, but elevated and modernized them. The gradient and 3D elements bring the campaign to life and the projected movement engages the audience whether they see the ads on their subway commutes or in magazines. Holistically, the campaign is impactful, yet approachable on both a large and small scale.
“June is New York Music Month, the official citywide celebration of New York City’s music industry, artists, and fans.”
