Sarah Flint x Maman
CO-BRANDING design & art direction
Sarah Flint launched table linens as a new product category in collaboration with café and restaurant, Maman. The linens featured Sarah’s original watercolor prints in blue and white—a signature color palette for both brands.
The new category and product launch required custom branding. I designed a lockup featuring the two brands’ logos that was used on product tags and in marketing collateral. I also designed hangtags for the individual products, as well as a to-go cup that was served in Maman locations for the month of October, 2021. Most excitingly, we created a custom tea bag based off of my illustration of Sarah Flint’s signature Natalie flat as an extra special touch.
To bring the table linens to life across our digital channels, I concepted and directed a photoshoot at Maman featuring the product in a brunch scene with models and place settings. Various setups were staged with vintage dishware, decadent croissants, and beautiful lattes to enhance the print of the linens. The assets were used across all digital channels for both brands including web, email, and organic and paid social media.
We launched the linens at an editor event hosted at Maman. I designed the invitations and menus, incorporating Sarah’s watercolor prints into the design. In addition, I designed store signage that was placed in all of Maman’s NYC locations to educate customers on the collaboration, and inform them about an additional partnership with Touch, The Black Breast Cancer Alliance during Breast Cancer Awareness month.
ROLE: Art Director & Designer PHOTOGRAPHER: Arianna Tettamanzi
DIGITAL ASSETS
